Why traditional marketing still works

There is an ongoing debate as baby boomers make room for Gen X and Millennials: Is traditional marketing passé or not? Attention must be paid to the fact that this burgeoning customer base is always connected via computers, Blackberries and iPhones, and 72 percent of the American population has access to the Internet. Builders do need to communicate with the net generation on their terms. But that doesn’t mean that traditional marketing is ineffective.

The movement behind ECODistricts is gaining momentum. Around the country and, most notably, in the Pacific Northwest, civic leaders, sustainability experts and leading-edge property developers are exploring the concept of ECODistricts. ECODistricts take the most successful elements of sustainable practices in the environmental, social and economic fields, and combine them into a single neighborhood to achieve a new level of sustainability.